Watermelon By The Slice

I always have enough material for the “Stupid Food” collection, but this is another fine example of the grocer packaging an item for your convenience and making a bundle.

The Grocer’s Upsell Program

He takes a watermelon with a “street price” of say $4.00.  He run a sharp knife through it a few times and produce about 20 slices.  Then he put two slices in a convenient cellophane wrapped package, displaying the juicy red watermelon.  He repeats nine times.  he sells each package for $2.31, thus selling the entire 20 slice watermelon for $23.10 to ten dazed customers that can’t resist the color red.

Brilliant!